Learn More about Mobile First Index
You are probably aware that Google has already started working on mobile first index. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. The truth is that you will be doing your roofing website a favor if you were to incorporate this new algorithm. Bear in mind that despite lots of your customers not inclining towards searches on mobile devices, the mobile first index cannot be overlooked since it is part of appropriate SEO practices. Discussed in the article below are tips that will ensure that your website is prepared for the change.
Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Optimizing images to smaller sizes is advised reason being large one do slow down sites. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.
Mobile users in the past had to block the likes of JavaScript due to the drag they used to cause. The smartphone has however brought in a paradigm shift thanks to its ability to handle such. Some smartphones will even outshine computers thus eradicating the need to block elements such as JavaScript. Keep in mind that Googlebot on the smartphones helps identify the images and later categorize them and it would thus be beneficial if you did not hide them.
Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. Getting rid of them would thus be a good thing to do.
Cited reference: http://www.roofingcontractor.com/
